The iconic gel-lyte iii originally hit the streets running in 1990 with now-famous Asics gel-cushioning to accommodate runners with optimal comfort and support, while further enhancing the shoe with its uniquely designed split tongue construction, preventing the usual side-to-side tongue movement in other performance models. Today, the retro runner has become a lifestyle footwear essential for sneaker enthusiasts with its renowned chronicle of infamous material innovations and color ways, further enhancing the brand’s authenticity and aspiration to meet consumer gratification
In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.
ASICS Men's Gel-Lyte III Fashion Sneaker -